Are SEO Tools a scam is a question that is asked often. Well to put it bluntly they are only a scam if they don’t do what they say they are going to do.
The next question you may be asking is do these programs and tools really provide SEO value to your business. Here are Jupiter Digital Marketing we use several SEO tools and are very happy with the ones we use
There are hundreds of SEO tools out there, and yes some have more SEO value then others in my honest opinion. There are a few tools you may need for Search Engine Optimization though, and some are even offered on a free plan if you search hard enough.
Some tools that we use at Jupiter Digital Marketing are, Screaming Frog (one of my favorite), Moz Local, Raven Tools and Agency Analytics, these can really make your digital marketing life a whole lot easier. Many other tools like AHREFS and SemRush can help you when it comes to SEO as well, it all depends on what you are looking for in the tool itself.
If you search you can find some free SEO tools available for example: search console, analytics, ubersuggest, to name a few.
One of the most important things to remember when it comes to SEO tools is that a lot of these tools do not give you a complete digital marketing picture or complete overview of all the data that you may be looking for. That’s why it’s often important when doing SEO for your website to use multiple tools to measure the things that you are looking for.
When it comes SEO tools they are not a scam if you know what you are looking to accomplish with them. Just keep in mind some do more than others and may not accomplish what you need so you will need several tools in the end.
Finally make sure you always do your research before purchasing any SEO tools as the internet is filled with a lot of reviews for you to look at and most of these tools have free trials as well before purchasing.