Strategic public relations and media outreach that builds brand authority and credibility at scale.
Public Relations is the strategic discipline of shaping how your brand is perceived by the media, your industry, and the public at large. Unlike advertising, earned PR coverage carries an implicit endorsement from a trusted third-party source — a journalist, an editor, a podcast host — and that credibility is priceless in a world saturated with paid promotions.
For growing businesses, a single feature in the right publication can do more for brand authority than months of paid ads. PR accelerates trust, opens partnership doors, and creates a compounding asset library of press mentions that reinforces your expertise everywhere potential customers look. It also directly supports SEO through high-authority backlinks from DA 50+ news and industry sites.
At Jupiter Digital Marketing, we combine data-driven journalist targeting with compelling narrative development to place your brand in publications your ideal customers actually read. We handle everything from story ideation and press release writing to follow-up pitching and coverage amplification — so you gain visibility without diverting focus from running your business.
Every campaign includes six core disciplines that work together to build lasting brand authority.
We identify and contact the journalists, bloggers, and editors most likely to find your story relevant — and we pitch them in a way that respects their time and beats their deadlines. Every outreach is personalised, not blasted.
Our copywriters craft newsworthy press releases structured to capture editorial attention — compelling headline, inverted pyramid body, authoritative quotes, and a clear news hook that gives journalists a reason to publish.
When negative coverage or online backlash threatens your reputation, our crisis team responds quickly with a structured communications plan — containing the narrative, engaging stakeholders, and restoring public confidence.
We continuously monitor what is being said about your brand across news sites, review platforms, and social media. Proactive reputation management protects what you have built and gives you a competitive edge in trust.
We secure bylined article placements and speaking opportunities that position your key executives as authoritative voices in your industry — driving inbound leads, partnership inquiries, and investor credibility.
Our team maintains active, personal relationships with hundreds of journalists and editors across technology, business, lifestyle, and vertical industry beats — giving your pitches a warm reception instead of a cold inbox.
A proven four-step framework that takes your brand from unknown to unmissable in the media landscape.
We start by deeply understanding your business, your audience, and your competitive landscape. Then we craft a media-ready narrative — your news angle, key messages, and spokesperson positioning — that journalists find genuinely compelling.
Using proprietary databases and manual research, we build a targeted list of journalists, editors, podcasters, and influencers who cover your niche. Every contact is verified, scored by domain authority, and matched to your specific news angle.
We execute personalised outreach to each media contact, track responses in real time, follow up strategically, and negotiate placement terms. We never spam — every pitch is tailored and timed to suit each journalist's publication schedule.
Once coverage lands, the work is not done. We repurpose every placement across your social channels, embed it in email campaigns, add it to your website press page, and leverage it in future pitches — compounding the value of each win.
Three core commitments that separate our PR practice from generic agencies that treat every client the same.
We do not blast press releases to generic lists. Every media contact we approach is manually vetted for relevance to your industry, audience, and news angle — which is why our pickup rates far exceed industry averages.
Every placement we secure doubles as a high-authority backlink. We target publications with DA 50 or higher to ensure your PR spend also directly lifts your organic search rankings — giving you two returns on every dollar invested.
You will never wonder what we are doing with your budget. Our monthly reports detail every pitch sent, every response received, every placement secured, and every backlink earned — with third-party verification you can check yourself.
Free expert content to help you understand public relations and get more from your media strategy.
Discover the practical PR strategies that small businesses are using to land features in major publications — and how you can replicate them on any budget.
Step-by-step guidance on crafting a press release with a compelling headline, strong news hook, and the right structure to maximise editorial pickup rates.
Learn how to find the right journalists, craft personalised pitches, and develop long-term media relationships that generate ongoing coverage for your brand.
Straight answers to the questions we hear most often from businesses considering a PR campaign.
Tell us about your business and goals. We will put together a tailored PR strategy and show you exactly what results you can expect.