seo expert
SEO Experts and Specialists
February 9, 2018
social media and seo
Does Social Media Affect SEO
March 21, 2018
Show all

What is Digital Marketing?

digital marketing

Do you have an online business?  Do you need digital marketing but really do not know what it is? Digital Marketing refers to advertising delivered through several digital channels such as social media websites, search engines, websites, social media, mobile apps, and emails.

online marketingHere is breakdown of digital marketing:

  • Search Engine Optimization (SEO):  This is the process of optimizing your website content and having it technically set-up correctly so you can reach you prospective target audience by showing up at the top of a search engine result for a specific set of keyword that you are looking to optimize for.  Read more about our SEO services here.
  • Social Media Marketing (SMM): Many people in this day in age rely on social networks to research, and educate themselves about a business or brand before contacting  that business about anything.  It is not enough to just post on your Facebook and Twitter accounts anymore, you must also present a social story for your clients and create more peer-to-peer sharing opportunities. The more your potential prospects wants to engage with your content, the more likely it is that they will want to share it, the more they want to share it, the more your content is seen.
  • Content Marketing: Simply put content is king. Great content is what drives your digital marketing activities.  From your website blog to your social media posts.
  • Email Marketing: Email is still one of the quickest and direct ways to reach your customers with information that they are looking for.

Digital Marketing is the new reality in marketing your business, people spend twice as much time online now and the way people shop and buy really has changed, meaning offline marketing isn’t as effective anymore.  Digital marketing should be what you are focusing on to move your business forward.