So you may ask yourself what is social media marketing? It is the use of social media platforms like Facebook , Twitter and Instagram to promote a your product or services. Why would you need social media to market your product and services?
Social media:
- Is everywhere – Facebook, Twitter, Pinterest, Instagram and most of the social networks all offer free mobile apps that let business owners manage their business on the go.
- Gets the word out about your business – Your followers, and connections on social media are people who know your business and have likely done business with you in the past or are considering it in the future. They will be most likely to tell their friends about you as well.
- Can reaches a variety of ages and demographics – No matter how young or old your target audience may be, chances are most of them are already using some sort of social media platform
- Provides you with the opportunity to grow relationships with your target audience – You can target specific demographics and talk to them personally, depending on what you plan on marketing or what you are trying to sell to them
- Lets you share as much information you want about your business – It has become the place where people go to find out about a business and what they offer
- Is very cost effective – For a low cost you can make people aware of your business and target who you want to know about your business for a relatively cheap cost
- Is a great customer service tool – It can offer you the opportunity to increase your customer service and provide instant satisfaction to your clients and customers with instant answers to questions and concerns they may have.
Social media marketing is a powerful way for your business to reach prospects and customers. Most likely your customers are already interacting with other brands through social media, and if they are, why are you not communicating with them as well through social platforms like Facebook, Twitter, Instagram, and Pinterest. You’re missing out! If you marketing your business correctly on social media it will be able to bring in remarkable success to your business as well as creating devoted brand advocates and even driving up your leads and sales.
