Considering SEO or PPC, there are two key differences. The first that stands out the most is that paid ads appear at the top of the fold, above the organic listings influenced by organic SEO. The second which is one big key is that traffic from SEO is free, the traffic you get from PPC has a cost for each click of your ad. In many cases that i find true is SEO and PPC work best when integrated and strategically aligned and can feed off each other very well if done correctly
PPC if not done correctly can be a very expensive investment. If you are targeting the wrong demographic the cost can spiral out of control. That is why you should hire a professional PPC .
Paid search advertising or Paid Per Click (PPC) is, as the name suggests, paid advertising. This requires a constant investment in order to keep you PPC ads running. Once you stop paying for your ads to run, your lead generation can dry up. So long as your acquisition cost is sufficient enough for you it pays to keep your ads running.
Some more reasons why PPC can work for your business: 1. It is cost effective. You can set up maximum budget for your ads
2. You can A/B test ads to see what converts best
3 Brand recognition for your company
4. It is the fastest method to get targeted visitors. If set up correctly
5. You have a chance to compete even when your rankings are not great
6. It is the fastest method to get targeted visitors. If set up correctly
7. It is the easiest way to test if your product sells. If you target the right audience.
8. It works well with other digital marketing channels. Works very well with SEO
