B2B SEO, GEO & demand generation

SEO and GEO for B2B,
measured in pipeline.

Your buyers spend nine months evaluating, involve six people, and search maybe forty times in total. Some of that still happens on Google. A growing share of it happens inside ChatGPT, Perplexity and AI Overviews. We work both, then show you which searches reached your CRM.

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0 B2B Clients Served
0 Avg. Organic Growth
0 Years in B2B
0%
Organic traffic, six-month average
+347%
Jan Jun
Page 1
For target buying terms
4.8x
Return on spend

B2B teams we work with

Northwind Cloud Axiom Data Ridgeline Industrial Meridian Health Systems Calder Logistics Vector Compliance
What we do

Digital marketing for B2B,
built for how B2B actually buys

Six services, one thesis: reach the small number of accounts in-market this quarter, and stay visible to the rest until they are. Visible in search results and in the AI answers your buyers now ask first.

B2B SEO & GEO

Bottom-funnel terms with 90 monthly searches beat head terms with 90,000. We go after the comparison, alternative and integration queries your buying committee runs while building a shortlist, on Google and inside the AI answer engines that increasingly replace it.

B2B SEO & GEO services

Paid Demand Generation

LinkedIn and Google campaigns pointed at job titles and named accounts rather than broad interest audiences. Bids follow the deals that close, not the leads that fill a form.

Paid media

LinkedIn & Social

Founder and executive presence on the one network where B2B buyers actually gather. Most of your market isn't ready to buy this quarter. This is how they remember you when they are.

Social programs

Website & Conversion

A B2B site has to survive procurement review and still get a demo booked. We rebuild for page speed, technical credibility, and forms your sales team is glad to receive.

Web design

Lifecycle & Nurture Email

Sequences built for an evaluation that runs two or three quarters. Fewer sends, better timing, and content a technical evaluator will forward to their CFO without editing it first.

Email marketing

PR & Category Credibility

Trade press, analyst mentions, customer proof. In a committee purchase the security lead and the CFO both go looking for outside validation, and they should find some.

Public relations
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Why Jupiter

Numbers that hold up
in a board review

Ranking reports are easy to produce and hard to defend. We tie our work to opportunities in your CRM, which occasionally means admitting a channel isn't working.

  • Attribution wired to your CRM

    HubSpot or Salesforce, connected in week one. Reporting starts at closed-won and works backwards.

  • We sit in on your sales calls

    Your reps hear the real objections. That is where the content calendar comes from.

  • No long-term lock-in

    Month to month. B2B SEO takes two or three quarters to compound, and you shouldn't have to sign for all of it up front.

Meet the Team
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B2B clients served
0%
Avg. organic growth
0
Average return on spend
0
Years in B2B
How engagements run

Ninety days to a defensible answer

1
Sales call review

We listen to a dozen recorded calls and read your lost-deal notes. Every keyword we target traces back to something a real buyer said.

2
Audit and demand map

Technical audit, competitor gap analysis, a baseline of who the AI engines currently name in your category, and a map of which accounts are showing intent right now.

3
Build and ship

Content, landing pages, campaigns. The first bottom-funnel pages usually go live inside three weeks.

4
Report on pipeline

Monthly, by source, tied to opportunities. Then we cut what underperforms and move the budget somewhere better.

Client results

What B2B marketing leaders say

★★★★★

"We'd been buying head terms for two years with nothing to show for it. Jupiter moved us onto comparison and alternative keywords, and organic went from 4% of pipeline to 31% in three quarters."

SM
Sarah Mitchell
VP Marketing, Northwind Cloud
★★★★★

"They cut our LinkedIn spend by a third in month two. I have never had an agency volunteer to take less money. Cost per qualified opportunity dropped 40% because what was left went to accounts that were actually in-market."

JR
James Rodriguez
Head of Demand Gen, Axiom Data
★★★★★

"Our sales cycle runs fourteen months, so most agencies gave up before anything showed. Jupiter set the reporting up to track influenced pipeline from the start, which is the only reason our CFO kept funding it."

AL
Amanda Lee
CMO, Meridian Health Systems
Resources

Reading for B2B marketing teams

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Find out what your search channel is actually worth

Thirty minutes. We look at your rankings against the terms your buyers really use, run your category through ChatGPT and Perplexity to see who gets named instead of you, and tell you whether it is worth the spend. Sometimes the answer is no.

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