SEO or Search Engine Optimization is a method of optimizing your website to the search engines. It’s a process that helps websites rank higher, which gives them more exposure. This is because SEO factors are a set of criteria that search engines use to rank a website. The factors include the indexability of the website, its on-page factors (title, description, keywords), and off-page factors (backlinks). This is a form of digital marketing that works to improve the online visibility of a website or webpage. SEO is considered as one of the factors responsible for bringing more traffic to your website. It also helps in making your website rank higher on the SERP (Search Engine Result Page).
As we look to the future, it’s hard not to wonder what SEO trends will be coming our way in the next few years. The search engine landscape is constantly changing and adapting to new technologies and innovations and we as Jupiter Digital Marketing are always up to date with the latest SEO changes. In 2022, we may see a number of changes that could affect how content creators develop their online presence and how businesses market themselves on the web. Here are a few things we can expect to see in 2022.
1) Voice Search Will Continue to Grow in Importance
Analytics data show that the number of searches stemming from voice-enabled. More people are using voice search with their smart speakers, in-car devices, and mobile platforms. It’s also likely that more businesses will begin offering voice search capabilities as a customer service tool. This could be especially beneficial to those who are visually impaired or for those who don’t have access to a computer or smartphone. Voice search is becoming more popular, with nearly 20% of people using it. This means that SEOs will need to prioritize their content for voice search because this type of keyword research will become more important.
2) Contextual Search Will Continue to Grow in Importance
Currently, many people conduct research online and then purchase offline. However, the way people search is changing as conversation-like searches become more common. This means that SEOs will need to think more like their customers and be able to speak in terms that make sense for the audience. This will require a considerable amount of research, focus groups, and usability testing to ensure that the text, tone, and voice match the audience.
3) A Shift to Long-Form Content
Websites need to shift to long-form content strategies as they get more traffic in comparison to short-form content. The switch to using long-form content will also positively impact improving your search rankings. It would help if you also used headings such as h2 and h3, which give you the advantage of adding more information for your users. You should also include references and tags to other related posts on your website to help your readers find other relevant content. You will improve the user’s experience and click-through rates by building a blog post around a particular topic.
4)Artificial intelligence will become more widespread.
Artificial Intelligence is already being used by search engines to better understand the context of queries. With artificial intelligence, searches will become more conversational, personalized, and accurate. This will force search engine marketers to focus on more than just keywords.
5) The Rise of the Curated Search Engine Result Page (SERP)
Search engines are becoming more like personalized news feeds, with different results for every user. When you log into your Google account, your search results change based on your geographic location and past browsing history.
6) Effective SEO Needs to Include Video
Video content is a crucial part of SEO. It would be best to use tools such as “Wordstream” to boost your video rankings. Videos posted on YouTube receive a high amount of traffic and improve search engine visibility, making them a great choice for posting on blog posts. You can also embed the videos onto your website or blog posts if it’s appropriate. If you use video, ensure that it’s a valuable addition to your blog post and not just a distraction.
7) Blockchain Technology Could Change the Search Landscape
Blockchain technology could be used in many different ways in 2022. One possibility is that blockchain could be used to create anonymous, decentralized, peer-to-peer networks that connect content creators directly with audiences. This will allow for more unbiased content to be shared because it would remove the need for third-party curation.
8) Content Meeting Google’s EAT principle will rank higher
Google has changed its ranking algorithm to reflect the quality of content on a website more accurately. This means that content creators will need to focus on specific elements such as site navigation, load times, and user experience in order for their websites to rank higher in search engine results pages.
9) Maps and Virtual Reality Will Grow in Importance
Maps are often used as a type of search, such as local searches for restaurants or grocery stores. With the rise in virtual reality and augmented reality technology, this will also become more popular with users. When it comes to SEO, marketers will need to consider how these technologies may change the way people use certain keywords
SEOs will be more widely acknowledged as “digital crisis managers.” They’ll be responsible for mitigating the risk of a website getting hacked and recovering quickly from a cyberattack. The role of SEOs will become more than just webmasters and online marketers. As the SEO landscape is one of the most evolving field in the world it is crucial to trust Jupiter digital marketing to help in improving your website. New technologies emerge each day and create new opportunities that may impact SEO in 2022 and beyond. Contact Jupiter Digital Marketing and SEO if you are looking for someone that is keeping up with all the latest and greatest when it comes to the Search Engine Optimization world.
