Do you have a law firm? Do you have a website for that law firm? Are people going to that website? What is the purpose of having a website if you do not get any traffic to it? Your law firm’s website is an important part of your online/digital marketing strategy. You may be asking yourself how do you make your website more visible for your potential clients. You may even have tried to improve your website rankings yourself with little or no success at all. Here are 5 tips to for you to guide you in the right direction for your law website:
- Think like your client: If you were a potential client, what would you type into Google to find a lawyer that practices in your field. These are the keywords that need to be targeted
- Quality content: This is one thing that is consistent along any website. Quality content that is informative but also easy enough for your potential clients to understand. Make sure the content is useful as well as engaging for your clients.
- Create pages for specific keywords: If your law firm focuses on more than one practice then you should have specific pages for them. Example if your law office practices bankruptcy as well as divorce then you should have pages for both focusing the keywords on those specific topics for each page.
- Check out the competition: You should see where your competition ranks for certain keywords and you may get some ideas from them on what you should key on. It also helps you too see what the competition is doing that you are not.
- Monitor your traffic and analytics: You should always monitor your traffic and analytics to see where your traffic is coming from as well as some keywords you might be getting traffic from that you did not even optimize for. These keywords you can maybe move up in the rankings to help you get even more traffic.
You should keep in mind that optimizing your law firm website can have a huge impact on how your website ranks on search engines. Some of this may sound foreign to you this is where BU Neek Internet Marketing comes in. We can assist you in getting your law site listed for the keywords you are looking to get traffic from. We specialize in SEO for Lawyers.
Any questions or concerns you may have feel free to contact us and we will do what we can to help you.