With the increase of people using mobile devices to search, more and more of these searches are for businesses that are local. By using local SEO this can help consumers find your business faster. Many factors go into local ranking. Having your NAP (Name, Address and Phone Number) consistent across business directories is very important as well as having customer reviews to rise to the top of organic results. Having mistakes in your business listings like misspellings, abbreviations, lack of suite number and wrong phone number can be a very big problem when Google or any other business directory can’t determine which information about your business is the correct one. If Google’s not sure, they may display incorrect information or at times it will not show your business at all. SO make sure your NAP is correct across business directories.
According to Google, about 4 out of 5 people that search use search engines to conduct local searches. But many small businesses have missed a huge opportunity by not claiming their local business listing online. For example the first place you should claim your business is Google My Business.
Reviews is another big factor in SEO. When people search locally the will scan the reviews to see which place is better. Having a way for your consumers to easily review your business would be a huge plus to you and your business.
If you’re new to local SEO, you might want to visit our website Jupiter Digital Marketing for assistance.
