Shopify SEO simply means the improvements that you will be making on your website for SEO that are on the Shopify platform. While Shopify stores come with many useful SEO features, such as blog creation which is easy and the ability to add titles and descriptions to you pages with no problem, it does come with many SEO downfalls. Some SEO issues that Shopify can cause are duplicate content and back end coding issues that need to be fixed. Below you will find some common Shopify SEO recommendations that you should look into or hire a Shopify SEO expert to assist you with:
- Remove duplicate URLs from internal linking architecture paginated URLs
Duplicate urls can cause problems in google rankings and can be a problem on the Shopify platform. Remove these to make sure your internal linking structure is correct. - Remove Shopify apps that are not being used as this can slow down your site.
Rogue apps can slow your site down so remove any Shopify apps you are not using to increase site speed. - Improve the UX
User experience my not really be SEO but you want your user to have a pleasant experience on your site. If they like what they see and it is easy to navigate they will stay on your site and ultimately purchase your product or use your service. - Research the right target keywords
If you have a pretty site and you are not targeting the correct keywords then you will not get the users to your site. So make sure you are targeting the correct keywords to attract the correct clients. - Optimize your Shopify products and category pages
Many people skip this step. Optimizing your product and category pages correctly will help the end user when they are searching for a product or service you may offer. If you do not optimize these pages you are losing out on traffic and potential customers. - Create a logical site structure
If you site structure does not make sense then your potential client might get lost on your page and just leave because they did not find what they were looking for. - Write unique titles and descriptions for your pages
This is SEO 101. When you are going to SEO your Shopify store your page titles and descriptions must be optimized so the consumer and the search engines both know what your page is about and when searched the consumer will hopefully find your page within the search results. - Alt text for images
Make sure your images have keywords in the alt text to get that extra advantage and to get the theme of your pages. You want your images to come up during an image search for the keywords you are looking to target.
When your website is on the Shopify platform and you are looking for Shopify SEO there is a lot of factors to consider. Making it look pretty is great but if it is not optimized correctly no one will see your pretty site. This is why it is best to hire someone that knows how to SEO for Shopify and this would be one less thing for you to worry about. Jupiter Digital Marketing has optimized many Shopify sites and can assist you with your SEO today.
