Being invisible to search engines is probably the worst fate that can befall any website looking to scale. Today, competition for ranking has become so fierce that you have to be the best to stand a chance.
Gone are the days where search engine users move past the first pages of SERPs. Between January and December of 2021, zero click searches rose to 65% which means websites on the first page may not get clicks at all. Now more than ever, websites who want to attract organic traffic must be optimized in every way possible.
Users now care more about speed and UX than the content of a page. It is becoming so obvious that only websites with the best SEO practices get all the traffic. Being on the second page of SERP is no good. You might as well be swallowed by a wormhole.
If you’re reading this, then you are about to learn the secrets to succeeding not only on search engines, but you also learn how to better satisfy your customers.
What Makes Search Engine Optimization Important?
SEO is the most cost-effective and viable way to understand and reach customers particularly in key moments. With more brands expanding their audience reach to include online users, there has been great improvements in users standards and expectations from these brands.
Here are the top seven reasons why every brand needs SEO to take their business to the next level.
1. Organic Search is A Primary Source of Web Traffic
Organic search plays a pivotal role in most business website performance. They are also one of the biggest sources of leads, hence they almost determine whether or not a user engages or converts.
SEO enables website to tap into the traffic that flows through search engines. Google being the most visited website in the world would be an invaluable source of traffic.
But to enjoy these benefits, websites need to be optimized by Google’s guidelines and be of high-quality so they rank top on SERP. This way, they can be easily found by users which works in a brands favor.
2. SEO Builds Trust And Credibility
The goal of any website that plans on dominating the market should be to create a strong foundation on which they build trust and credibility. This is something that must continuously be managed so a brand doesn’t come crashing down.
SEO is designed in such a way that it automatically establishes a website as trustworthy and credible. Nothing exudes more confidence to your audience better than a beautiful website with clean and effective user experience.
An optimized site is designed and redesigned to meet the needs of the target audience as well as search engines. To become an authoritative and recommended website on search engines, there are alot of elements you need to have on your site to optimize its speed, function, and content.
The part where most websites fail is in realizing that this isn’t a 100 yard dash. Just like in real life, it takes time, hard work and dedication to prove your worth. Our search engine optimization service is designed on the primary principles of E-A-T.
Establishing a brand’s Expertise, Authority and Trust will do more than just make the website rank higher. It also impacts the overall performance of the business in terms of conversions, and brand awareness.
3. SEO is The Best Way To Understand The Consumer
Now more than ever, brands are becoming more consumer centric in their products, and identity. SEO helps marketers understand macro market shifts, and consumer intent, allowing brands to learn what a consumer wants, as well as get feedback on products already released.
SEO data and formats give us clear signals of what is going on in the minds of users. We gather and analyze this data using:
- SERP analysis
- Analytic data and AI insights
- Search query data
4. Improved user experience
User experience has become the number one priority of every marketer. Everyone who is trying to improve their online ranking and visibility must strive to achieve optimal user experience on their websites.
Search engines, primarily Google constantly update their search bots and algorithms to interpret users’ experiences on pages. A positive user experience, leads to higher SERP ranking. Going beyond SERPS, excellent user experience is a pivotal element to a website’s success.
Customers like to be treated in the best ways possible. Fast and interactive websites help keep users engaged on your website. Customers know what they want and if a website is unable to meet their standards, they are likely to leave. This is a problem that adversely affects the performance of the brand.
5. Improve Local Recognition
With more users using mobile and home devices for search queries, there has been a rising need for brands to focus on local SEO. Local search is a goldmine for every website specifically for small and medium size businesses.
Local SEO optimized websites and their properties for a specific geographical location so people can find brands in a vicinity easily and quickly. SEO efforts in this case are focused on neighborhoods, towns, cities and states to enable brands engage with their audience on a local level.
6. SEO is Relatively Cheap and Cost Effective
SEO does cost money, but in the grand scheme of things, it will begin to look like the best investment you could possibly make. This is especially true if you hire professional SEO experts who optimize your website and produce successful results.
In terms of the bottom line, SEO is an effective way to improve the overall buyer circle, expand brand awareness and promote your authority in the industry. SEO isn’t just a marketing cost, but a business investment.
Top quality SEO practices are effective even after several years since their implementation. And like most things in life, breaking ground is usually the most challenging part. Once you get into motion, it becomes easier to improve and evolve with the changing dynamics of SEO.
7. SEO is Always Going TO Be A Part Of The Internet
It doesn’t matter when you decide to take up SEO, it is always going to be here. While its strategies may evolve, and create new rooms for more types of queries/ results, SEO will always be a part of our internet.
